Posts Tagged ‘Coca Cola Foundation’

Knicks Legend John Starks Teams with Catholic Charities to Promote Fitness Among Local Youth

Monday, October 6th, 2014


Knicks legend John Starks spoke with children during a free basketball clinic held at Mount St Michael Academy in the Bronx at the CYO Fitness Challenge Day on October 2. Mr. Starks spoke about fitness, nutrition and how they featured in his professional career as part of a full-court Fitness Challenge effort to cut down on obesity and sedentary lifestyles among our children.

In addition to those attending the basketball clinic run by Kids in the Game, a company specializing in after-school and recess programming, over 18,000 children joined in physical fitness activities across the Archdiocese of New York, marking the start of the second of a three-year initiative.

After a successful start dating back to September 2013, over 24,000 children from 94 schools have participated in the CYO Fitness Challenge program. Through the use of the Fitnessgram assessment tool, participants have the opportunity to track their progress and receive feedback on their fitness levels.

The Catholic Youth Organization (CYO), a division of Catholic Charities Community Services of the Archdiocese of New York and The Coca-Cola Foundation are partnering in the CYO Fitness Challenge program to bring awareness and increase fitness activities among youth throughout the New York archdiocese.

The Coca-Cola Foundation awarded a three year grant to Catholic Charities Community Services to support the CYO Fitness Challenge to enhance school athletic programs by providing fitness assessments and nutrition education to 24,000 youth participants. Through the leadership of the physical education teachers at area schools, they are now able to implement outcomes-based fitness which combines a fitness assessment to benchmark progress, physical activities, nutrition education and health awareness. After three years, this program will be implemented at 225 schools/programs, reaching an estimated goal of 35,000 children.

“Catholic Charities strives to deal holistically with those we serve,” said Monsignor Kevin Sullivan, Executive Director, Catholic Charities of the Archdiocese of New York. “Through the generous support of The Coca-Cola Foundation, we are able to enhance lives by providing children and their parents with tools and learning to better achieve a healthy lifestyle. These are lessons they will carry with them as they get older.”

View photos on Catholic Charities Facebook page.

Check Your Mailbox for Your FitnessGram

Friday, February 21st, 2014

By Alice Kenny

Forget Twitter, Tumblr and the other social networks that have your kids sinking deeper into your couches. Now, thanks to a new partnership between Catholic Charities CYO and the Coca-Cola Foundation we are offering FitnessGrams and other fitness services to promote health – not to mention movement – among our parish youth.

The impact, not to mention the number of youth served, will be revolutionary. More than 24,000 children ages 5 through 17 from 225 parishes throughout the Archdiocese of New York will receive regular “FitnessGrams,”* updates that track their improved health thanks to a program funded by the Coca-Cola Foundation and incorporated by CYO. We already have participation in 100 schools stretching from the southern tip of Staten Island to Liberty, NY, 125 miles away.

CYO has provided meaningful, organized activities that engage our children in competitive sports for over 75 years. Now, thanks to this Coca-Cola grant, we have the means to provide feedback to children and their parents that participation in CYO sports serves as a foundation to lifelong fitness/wellness habits. It adds value to participation in CYO sports by making it clear that CYO is more than just sports. It is fitness.

Our participant pool that ranges from kindergarten to high school seniors already shows a meaningful impact in this first year of the three-year program. It proves that it is never too early to start educating about the importance of fitness or too late to make the change to a healthy lifestyle. The program has reinvigorated physical education teachers’ and school principals’ push in stressing the importance of healthy living.

CYO also plans to offer a lifestyle expert to educate 2,000 head coaches, 225 parish coordinators and seven CYO county directors about the key role nutrition on plays on healthy development.

Finally, FitnessGram assessments – already part of the Presidential Youth Fitness Program — will assess participants’ fitness levels, report the results to students, parents and administrators and educate our community on the importance of everyday activity and life-long health and fitness.

Yes a FitnessGram. Don’t be surprised when you hear from us soon.

*Visit the FitnessGram website to learn more.